Marketing Daily
Tuesday, July 22, 2014
  • AT&T Chants Up The Yankees

    AT&T is once again showing its support for the New York Yankees with a new television campaign from BBDO New York that takes the … Read the whole story

  • Xerox Taps IBM's Kennedy As CMO

    John Kennedy, a long-time marketing executive at IBM, has joined Xerox as CMO. "He is a natural choice to lead our efforts in the … Read the whole story

  • McD's 'B-Boy' Event Targets Young Asian-Americans

    In an example of employing nontraditional marketing to target multicultural audiences, McDonald's New York Tri-State has created a break dancing competition designed to foster … Read the whole story

  • Radio Choices Correlate To What You Drive

    People who drive a Porsche Boxster in Chicago listen to different radio content than do people who drive a Boxster in Los Angeles. That's … Read the whole story

  • Record Results At Six Flags; Other Parks Strong

    In further evidence that Americans are dialing up the fun factor this summer, Six Flags Entertainment Corp. says its second-quarter revenue grew 4% to … Read the whole story

  • Survey Finds Gap Between Home Protection Concerns, Actions

    Allstate is launching a campaign that reminds people about the importance of knowing the value of all of their belongings --- even the smaller … Read the whole story

  • Joy In Mudville

    Do home-team wins translate to broader benefits for a region's workforce? Read the whole story

  • For Cars, CGI Is For Real

    One cannot imagine an automobile ad without beauty shots, action shots, or driving shots of cars cruising down the Pacific Coast Highway, or the … Read the whole story