Marketing Daily
Friday, September 12, 2014
  • Peanut Hottie Launches in U.S., Runs Facebook Promo

    A jar of the drink mix - the brainchild of a food marketing consultant -- will be given away each hour during that day. … Read the whole story

  • Target, Toys R Us Ready Holiday Campaigns

    Consumers may still be shaking the sand out of their beach towels, but the retail world is itching to get shoppers to turn the … Read the whole story

  • Campaign Says Stolichnaya is 'The Vodka' - Not 'A Vodka'

    John Esposito, president of North America at Stoli Group U.S.A., tells "Marketing Daily" that the underlying tactic is to reach Millennials with social. "It's … Read the whole story

  • Ghirardelli Promo Asks For Commitment To Quality

    Consumers can enter for chances to win one of 50 prizes of a year's worth of the premium chocolate products by registering on … Read the whole story

  • Halloween Chocolate Candy On The Rise

    Last year, sales of seasonal Halloween chocolate candy reached $217 million, up 12%. Such growth outperformed purchases of similar seasonal chocolate products during Christmas … Read the whole story

  • Your Life In Football

    You get money, the brands borrowing your smile get equity, the NFL gets you, and the more deals you sign, the better for you, … Read the whole story

  • When Emotion Trumps Rationality (And That's OK)

    Car companies could learn a thing or two about passion. Yes, I said it. For most regular people, driving a car is not just … Read the whole story