Marketing Daily
Thursday, October 23, 2014
  • Mazda Grabs Sponsorship Of SXSW

    "After spending time at last year's SXSW in Austin, we knew it was the right fit for the Mazda brand and were eager to … Read the whole story

  • Making Fewer Trips, Shoppers Buying Food In Stranger Places

    As shoppers continue to shift channels and devices, there is no longer an "average" shopper, IRI's Susan Viamari tells "Marketing Daily," with some 80% … Read the whole story

  • ACSI Finds Satisfaction With Food, Beverages, Household And Personal Products Declines

    "By further limiting buying power, stagnating wages haven't helped either," points out ACSI. "Rising prices also contribute to more consumers eschewing name brands for … Read the whole story

  • Flea Product Maker Donates Products To Shelters

    The maker of Ovitrol X-Tend Flea & Tick Spot On products has donated $75,000 worth of the flea and tick treatments to five animal … Read the whole story

  • Pirate's Booty Joins Macy's Parade

    The 27-year-old B&G Foods brand will also run a "Share Yarrr Thanksgiving Traditions" sweepstakes (Nov. 5-27), with a grand prize of a trip to … Read the whole story

  • Chevrolet, GMC Counting Big-Time On Mid-Size Trucks

    Mid-size trucks are officially back. At a launch event in New York on Tuesday, General Motors' Chevrolet and GMC divisions unveiled their respective pickup … Read the whole story

  • Band With A Brand

    By adding U2's new album, "Songs of Innocence," to over 30 million unsuspecting users' iTunes libraries and iPhones across the world, Apple created the … Read the whole story