Top of The News
by Thom Forbes
Chipotle Mexican Grill says that it has eliminated all genetically modified organisms from its menu items in all 1,831 of its restaurants, giving it a leg-up on bragging rights in … Read the whole story
PACKAGED GOODS
by Karl Greenberg
As with last year's "Schick Xtreme Comfort Games" campaign, the new effort, via Beeby Clark+Meyler, puts the advertising platform on a Schick-branded page that … Read the whole story
ELECTRONICS
by Aaron Baar
In a new series of digital video ads for its M-Series Smart televisions,Vizio uses only onscreen text, dramatic voiceover and sound effects to allow … Read the whole story
BEVERAGES
by Karlene Lukovitz
Research has shown that Americans have very negative perceptions of the artificial sweetener. "Aspartame is the No. 1 reason consumers are dropping diet soda," … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"This series allows us to connect with these icons on a more personal level. We've really started moving the brand voice more toward emotional … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"The theme is going to places they haven't experienced and capturing it through video and photography." The campaign is centered at TraxHiddenGems.com, which examines … Read the whole story
RESEARCH
by Sarah Mahoney
With online research influencing something like $1 trillion in sales, there are major opportunities for other segments that have trailed in the online arena, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to … Read the whole story
COMMENTARY
by Elizabeth Lee
Brands' abilities to access and leverage the kind of IoT data that makes marketers salivate is hampered by the existence of myriad manufacturer fiefdoms … Read the whole story