Marketing Daily
Monday, April 27, 2015
  • Schick Creates 'Comfortopia' On The Onion

    As with last year's "Schick Xtreme Comfort Games" campaign, the new effort, via Beeby Clark+Meyler, puts the advertising platform on a Schick-branded page that ... Read the whole story

  • Vizio Relies On Human Imagination For UHDTVs

    In a new series of digital video ads for its M-Series Smart televisions,Vizio uses only onscreen text, dramatic voiceover and sound effects to allow ... Read the whole story

  • Diet Pepsi Ditching Aspartame In The U.S.

    Research has shown that Americans have very negative perceptions of the artificial sweetener. "Aspartame is the No. 1 reason consumers are dropping diet soda," ... Read the whole story

  • Coldwell Banker Renews MLB Partnership

    "This series allows us to connect with these icons on a more personal level. We've really started moving the brand voice more toward emotional ... Read the whole story

  • Chevrolet Trax And Influencers Seek Hidden Gems In New York

    "The theme is going to places they haven't experienced and capturing it through video and photography." The campaign is centered at TraxHiddenGems.com, which examines ... Read the whole story

  • Report Says Ecommerce To Reach $334 Billion

    With online research influencing something like $1 trillion in sales, there are major opportunities for other segments that have trailed in the online arena, ... Read the whole story

  • Death By Magic Beans

    Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to ... Read the whole story

  • How Under Armour Is Taking The Internet Of Things Into Their Own Hands

    Brands' abilities to access and leverage the kind of IoT data that makes marketers salivate is hampered by the existence of myriad manufacturer fiefdoms ... Read the whole story