Marketing Daily
Monday, June 22, 2015
  • Gloating Execs Elevate J. Crew's PR Woes to DEFCON One

    A J. Crew spokeswoman told "Women's Wear Daily" that it does not condone this behavior and that it had already taken action and it … Read the whole story

  • Panera Celebrates 'Food As It Should Be'

    The campaign's anthem spot, which has pulled more than 250,000 views on YouTube in under a week, will also be shown in movie theaters … Read the whole story

  • Woodchuck Cider Bites The Barrel With First National Campaign

    The company says the effort, which also has digital banners, terrestrial radio and digital audio elements, will roll out market by market starting with … Read the whole story

  • Don't Waste Display Dollars On Passersby

    It's easy to waste money on display ads when you have a misapprehension about what a consumer's intentions are. And you can get that … Read the whole story

  • Kleenex Launches Real-Time 'Care' Campaign

    The campaign's concept is based on research that finds that nearly 50% of Americans say they have missed an opportunity to show someone they … Read the whole story

  • Gorgeous

    Media-buying transparency or whatever can hold off a week. Will you please permit me, on the occasion of Father's Day, to devote a few … Read the whole story