Marketing Daily
Wednesday, September 2, 2015
  • Michelob Ultra Partners With American Hiking Society

    "Engaging hikers is part of our strategy to reach a wider base of consumers participating in recreational sport," Edison Yu, vice president marketing, value … Read the whole story

  • Nestle Nido Targets Bicultural Hispanic Moms On BabyCenter

    To reach and engage these mothers, Nido is sponsoring an English-language Hispanic Families Resource Center on the BabyCenter U.S. site, offering content and advice … Read the whole story

  • Hyundai Back On 17 Gridirons For NCAA Loyalty

    The radio spots will air on local coaches' shows and game broadcasts. The out-of-home advertising consists of stadium LED ribbons and boards, and the … Read the whole story

  • Domestics Benefit From Trucks, SUVs In August

    Ford seems to have finally gotten its truck tread on pavement. August -- a month that many observers figured would represent a slowdown from … Read the whole story

  • Chipotle Defends No GMOs Claim; B&J's Brief Supports Vermont Labeling Law

    Chipotle Mexican Grill has declared that it will "vigorously defend" itself against what it calls a "meritless and unfair" lawsuit accusing the restaurant chain … Read the whole story

  • The Case For Riskier Causes: A Tale of Two Denim Days

    Wouldn't it be nice if causes had a little more edge? A little bit of bite? Read the whole story