Marketing Daily
Tuesday, September 8, 2015
  • Coke Celebrates Latino Culture; Diet Coke Launches 'ReTweets of Love'

    The campaign encourages Latino fans to use #OrgullosoDeSer and #[InsertLastName] to post special family moments and their own reasons for being proud to be … Read the whole story

  • AT&T Football 'Legends' Compete For Dubious Honor

    "This year, we wanted to make it a season-long campaign," Meredith Vincent, director of advertising for AT&T, tells "Marketing Daily." "We're really bringing this … Read the whole story

  • Millennials Have Unique Financial Mindset

    Financial decisions made by Millennials reflect their coming-of-age experiences during the Great Recession, and their subsequent difficulty starting a career, aggregating savings and purchasing … Read the whole story

  • Autotrader Campaign Looks At Love, Marriage, And Cars

    The first ad follows a young man through the trials and tribulations of courting his future wife. He goes to pick her up for … Read the whole story

  • P.R. Wild Pitches, Autumn Edition

    The kids are back in school, ragweed and 24 presidential hopefuls are in the air, we're already at G in the tropical-storm alphabet. Fall … Read the whole story

  • Shifting From TV, Big Lots Centers New Campaign On Digital, Social

    The discount retailer is launching a new campaign from OKRP that promotes its expanding array of furniture and home dcor products. This category was … Read the whole story