Calling for "transfarency," a new Southwest Airlines ad campaign flies squarely into the prevailing winds of its competitors' penchant for squeezing a buck out of just about every passenger touchpoint. … Read the whole story
The company, which acquired Brunswick bowling centers a year ago, is launching a new effort aimed at younger consumers that features top bowler Jason … Read the whole story
"X-Men is one of the most popular and thrilling franchises in movie history, and we like to say that M&M'S are the official chocolate … Read the whole story
The overall increase is well above the 10-year average of 2.5% but less than last year's 4.1% increase. The difference is partially due to … Read the whole story
Another bright spot will be emerging technologies such as smart-home devices, wearable activity trackers and drones. About 33% said they intend to buy a … Read the whole story
"We're all about finding everyday people who reward themselves with a cold one at the end of the day, and the Twitter platform gives … Read the whole story
It's that time of year. Market research study season is upon us. Wait, there is no season for market research, it's like NASCAR. It's … Read the whole story
Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform … Read the whole story