Marketing Daily
Friday, October 9, 2015
  • Bowlmor AMF 'Crushes It' With New Campaign

    The company, which acquired Brunswick bowling centers a year ago, is launching a new effort aimed at younger consumers that features top bowler Jason … Read the whole story

  • M&M's Tying In With 2016's 'X-Men: Apocalypse'

    "X-Men is one of the most popular and thrilling franchises in movie history, and we like to say that M&M'S are the official chocolate … Read the whole story

  • NRF Predicts Solid Holiday Sales Gain; Online Growth Slow

    The overall increase is well above the 10-year average of 2.5% but less than last year's 4.1% increase. The difference is partially due to … Read the whole story

  • Tech Continues To Be Hot Holiday Seller, CEA Finds

    Another bright spot will be emerging technologies such as smart-home devices, wearable activity trackers and drones. About 33% said they intend to buy a … Read the whole story

  • Busch Renews NASCAR Sponsorship, Launches Twitter Account

    "We're all about finding everyday people who reward themselves with a cold one at the end of the day, and the Twitter platform gives … Read the whole story

  • Are Brand Rankings A Hit Charade?

    It's that time of year. Market research study season is upon us. Wait, there is no season for market research, it's like NASCAR. It's … Read the whole story

  • Essence, Vox Build Out Method's Virtual Home

    Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform … Read the whole story