July 22 - 25, 2024
Monday, October 19, 2015
Top of The News
After two years of planning, American Airlines finally subsumed US Airways' reservations system over the weekend and the latter has gone the way of Pan Am, Braniff and Continental in … Read the whole story
HOSPITALITYFriday morning's lineup at the Association of National Advertisers' Masters of Marketing conference in Orlando was all about being a challenger. Airbnb, Arby's and … Read the whole story
TECHNOLOGYThrough its partnership with Discovery Communications, LG Electronics USA will showcase how its OLED television sets are made through a series of custom webisodes … Read the whole story
RETAILJust in time for the holidays, Target is teaming up with UNICEF for a cause-related first: A wearable device that will both fight obesity … Read the whole story
TRAVELThe effort reflects the brand's adventurous spirit by placing the traveler's personal experience and point of view at the heart of the campaign, says … Read the whole story
AUTOMOTIVEIn addition to "The More You Know" on-air vignettes made possible by Subaru, which will run across the NBCUniversal portfolio, messaging around the Subaru … Read the whole story
BEVERAGESOnce the episodes were finished, Cheerwine worked with independent films distributor FilmBuff, which secured distribution on seven video-on-demand channels: iTunes, VIKI, Vimeo, Amazon Instant … Read the whole story
- COMMENTARY
The science of marketing is going in two very different directions. Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Cindy Syracuse - BurgerFi, CMO
Lynn Blashford - White Castle, Chief Marketing Officer
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