Marketing Daily
Monday, October 19, 2015
  • Airbnb Tells ANA Attendees It Is Looking To Punch Above Its Weight

    Friday morning's lineup at the Association of National Advertisers' Masters of Marketing conference in Orlando was all about being a challenger. Airbnb, Arby's and … Read the whole story

  • LG, Discovery Communications Partner For Programming

    Through its partnership with Discovery Communications, LG Electronics USA will showcase how its OLED television sets are made through a series of custom webisodes … Read the whole story

  • Target, UNICEF Create First Wearable For Hunger

    Just in time for the holidays, Target is teaming up with UNICEF for a cause-related first: A wearable device that will both fight obesity … Read the whole story

  • Royal Caribbean Invites Vacationers To 'Come Seek'

    The effort reflects the brand's adventurous spirit by placing the traveler's personal experience and point of view at the heart of the campaign, says … Read the whole story

  • Subaru Brings The Love To NBCUniversal PSAs

    In addition to "The More You Know" on-air vignettes made possible by Subaru, which will run across the NBCUniversal portfolio, messaging around the Subaru … Read the whole story

  • Cheerwine Celebrates Local Legends With Video Docu-Series

    Once the episodes were finished, Cheerwine worked with independent films distributor FilmBuff, which secured distribution on seven video-on-demand channels: iTunes, VIKI, Vimeo, Amazon Instant … Read the whole story

  • Data Is Friend Who Might Just Kill Us

    The science of marketing is going in two very different directions. Read the whole story