McDonald's said yesterday that quarterly same-store sales in the U.S. were up for the first time in two years, confirming not only the wisdom of frying Egg McMuffins in butter … Read the whole story
The new broadcast and video series, series, appearing on YouTube as well as the brand's site and social channels, follows the pair's adventures during … Read the whole story
"It's a good opportunity for us to reach a new audience and demographic and to introduce them to the importance of agriculture on our … Read the whole story
The campaign, centered at #DestinationUnknown, involves radio promotions and a listener "scavenger hunt," involving teams of fans who on Wednesday tooled around Los Angeles … Read the whole story
The activation demonstrated collaboration both physically and virtually by filming sixty-three volunteers - several Red Hatters plus a few friends - as they sat … Read the whole story
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising in next year's NCAA March Madness event. The NCAA has banned all sponsorship/advertising … Read the whole story
So Playboy sheds the nudes just as Barbie gets a voice. Are these announcements connected? What do they mean for the culture? Read the whole story
Harley-Davidson, Mondelez, Arby's, Audi, even GE were all about a kind of anti-marketing, taking a few crazy risks, but informed risks. It's marketing, Alex … Read the whole story