In the latest of a series of shake-ups, ConAgra Foods announced Wednesday that it plans to split into two companies. A new entity called Conagra Brands will continue to serve … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Marketing: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company Media: … Read the whole story
The two-minute film, "The Audition," which features actor Graham McTavish as the interviewer, puts consumers in front of the camera, in the driver's seat … Read the whole story
While food spending in the four weeks leading up to Hanukkah and Christmas is likely to be flat, IRI says that's because price increases … Read the whole story
The spot ranked #12 in "USA Today"'s viewer-panel-determined Ad Meter, and won the inaugural Super Clio award for best ad in the game for … Read the whole story
Marketing for the new plan will contain familiar "Sprint World" elements, such as the company's signature yellow and white colors, to be easily identifiable … Read the whole story
Andrew Gilleland, who became the new VP of Scion in September, tells "Marketing Daily" that "Weird, right?" alludes to a nuanced figure of speech … Read the whole story
But it also says balmy September weather cut into its apparel results, and online sales, which it had expected to grow by 30%, gained … Read the whole story
How do forward-looking brands and advertising agencies adapt to this brave new world? Read the whole story