Marketing Daily
Thursday, November 19, 2015
  • 2015 'All Stars' Unveiled

    MediaPost has inducted nine executives into its annual "All Stars," including: Marketing: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company Media: ... Read the whole story

  • Jaguar Lets Consumers Star In Chase Scene With Jaguar XE

    The two-minute film, "The Audition," which features actor Graham McTavish as the interviewer, puts consumers in front of the camera, in the driver's seat ... Read the whole story

  • Holiday Shoppers Cut Back On Groceries; Gift Cards

    While food spending in the four weeks leading up to Hanukkah and Christmas is likely to be flat, IRI says that's because price increases ... Read the whole story

  • Snickers, Skittles Will Return For Super Bowl 50

    The spot ranked #12 in "USA Today"'s viewer-panel-determined Ad Meter, and won the inaugural Super Clio award for best ad in the game for ... Read the whole story

  • Sprint Goes After Competitors' Customers

    Marketing for the new plan will contain familiar "Sprint World" elements, such as the company's signature yellow and white colors, to be easily identifiable ... Read the whole story

  • Scion Gets 'Weird' With New Ads And Digital Revamp

    Andrew Gilleland, who became the new VP of Scion in September, tells "Marketing Daily" that "Weird, right?" alludes to a nuanced figure of speech ... Read the whole story

  • Target Gains In Food; Ecommerce Disappoints

    But it also says balmy September weather cut into its apparel results, and online sales, which it had expected to grow by 30%, gained ... Read the whole story

  • An Advertising Revolution Is Taking Place

    How do forward-looking brands and advertising agencies adapt to this brave new world? Read the whole story