Marketing Daily
Tuesday, February 23, 2016

Top of The News

Google Getting Out Of Making Financial Service Comparisons
by Thom Forbes

Did you know Google had a comparison-shopping site for financial services? Precisely. And soon it won't. Google is pulling the plug on Google Compare, which enabled consumers in the U.S. … Read the whole story

  • AUTOMOTIVE
    Jeep, Dodge Roll With Batman, Superman
    by Karl Greenberg

    The effort also involves a special edition vehicle, the 2016 Jeep Renegade Dawn of Justice Special Edition car. The campaign kicked off Feb. 22 … Read the whole story

  • BEVERAGES
    Eight O'Clock Dramatizes The 'Secrets' Of Whole-Bean Coffee
    by Karlene Lukovitz

    The campaign uses playful hyperbole to reveal a big "secret": Coffee lovers needn't spend lavishly at coffeehouses; they can make their own "perfect" cups … Read the whole story

  • FINANCIAL SERVICES
    Bank of America Sponsors 'Vital Voices' Women Mentorship
    by Tanya Gazdik

    The Global Ambassadors Program is part of Bank of America's commitment to invest in women's leadership development, a goal guided by the belief that … Read the whole story

  • RETAIL
    Amid Declining Satisfaction, Amazon, Nordstrom And Trader Joe's Stay Strong
    by Sarah Mahoney

    Consumers say just about every aspect of food shopping has become worse this year, with staff courtesy and helpfulness, quality of pharmacy services and … Read the whole story

  • COMMENTARY
    God Save The Queen - And Proceed With Caution While Backing Up
    by Bob Garfield, Featured Columnist

    Not content to just sit there being dishonest, fake advice blogs take the trouble to include comment "traffic" so bombastic it makes you wonder … Read the whole story

  • Jet Blue: Consensus Builder
    by Steve McClellan

    JetBlue ran a social experiment on one of its flights and turned it into a campaign with help from its agency MullenLowe, part of … Read the whole story