It’s no secret that Democrats and Republicans can’t agree on whether it's day or night, let alone pass legislation that might be meaningful to the country.
So JetBlue and its agency MullenLowe decided to do a social experiment/marketing campaign — in this era of “political rancor” -- designed to build consensus among the passengers on one of its flights.
Called “Reach Across The Aisle,” the campaign highlights customers on a flight from Boston to Phoenix who were all given the chance to win a free flight to one destination. The catch: everybody on the flight had to agree on a single destination or no deal.
Check out the process as it unfolded on the flight here.
The credits follow:
JetBlue – Reach Across The Aisle
Client: JetBlue Airways
Agency: MullenLowe and Mediahub
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Senior Art Director: Ryan Montgomery
Senior Copywriter: Tim Bildsten
Senior Art Director: Jay Spahr
Senior Copywriter: Nick Olish
Executive Director Integrated Production: Liza Near
Content Producer: Eric Skvirsky
DP, Senior Editor: Rob Apse
2nd Camera, Assistant Editor: Jake Stafford
Animator: Eric Ko
Production Supervisor: Kristine Ring-Janicki
Project Manager: Molly McKeown
SVP, Group Account Director: Drayton Martin
Account Director: Molly Bluhm
Account Executive: Grace Clemow
VP, Associate Media Director: Rachel Allen
Media Supervisor: Shoshana Levine
SVP, Account Director PR: Jaclyn Ruelle
Account Supervisor: Becky Brand