Marketing Daily
Monday, July 18, 2016

Top of The News

FTC Wags Its Finger And Fines Herbalife, But It Tastes Victory
by Thom Forbes

The nearly four-year battle between activist investor William Ackman and nutrition supplements company Herbalife came to a climax Friday when the Federal Trade Commission announced a $200 million settlement with … Read the whole story

  • ENTERTAINMENT
    Sony Targets International Influencers
    by Aaron Baar

    Sony Pictures' Aaron Wahle tells "Marketing Daily," "Instead of promotions, which feel and look like adverts, our campaigns make everyone feel like they're a … Read the whole story

  • AUTOMOTIVE
    Michelin Teams With Band To Promote Tire Safety
    by Tanya Gazdik

    "Michelin is one of the most recognized brands worldwide, but that's not the case with teens," Michelin's Jennifer Smith tells "Marketing Daily." Read the whole story

  • RETAIL
    Crystal Ball At The Mall: Look For Stronger Back-To-School Spending
    by Sarah Mahoney

    While 93% of shoppers plan to spend at least some time in a mall or shopping center, ecommerce continues to gain importance. Some 62% … Read the whole story

  • AUTOMOTIVE
    Hyundai Hosts Youth Football Camps
    by Tanya Gazdik

    Hyundai, an official sponsor of the NFL, is hosting five youth football camps in each of its NFL team-sponsored cities this summer. Read the whole story

  • COMMENTARY
    VH1, Advertisers 0
    by Bob Garfield, Featured Columnist

    On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems … Read the whole story

  • COMMENTARY
    To Vine Or Not To Vine?
    by Tina Yip, Columnist

    Top reasons why brands shouldn't write off the platform just yet. Read the whole story

  • Kate Moss Okays Recycled Image For Adidas Campaign
    by Larissa Faw

    Kate Moss found the ultimate job. She is front-and-center of the latest Adidas campaign without leaving her home. Read the whole story