Marketing Daily
Wednesday, July 20, 2016
  • TGI Fridays Campaign Plays Off 'Hamilton' Craze

    The spot will air during prime time on the Olympics starting Aug. 6, as well as on cable networks including MTV, Adult Swim, BET, ... Read the whole story

  • Kohl's, JCPenney, Macy's Heading Back To School

    Kohl's and JCPenney just unveiled marketing plans centered on bargains, deals and worthy causes. And Macy's is hoping to work fashion trends, focusing on ... Read the whole story

  • USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon

    Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedEx, Gatorade, Harmon, Hospital for Special Surgery, Kaiser Permanente, Marriott, Nike, Samsung, Shock ... Read the whole story

  • Report Finds Grocery Stores Continue To Lose Share

    The report says that in efforts to differentiate themselves from competitors, stores have some consumers longing for the days when they really could do ... Read the whole story

  • Emerging Products Spur CE Growth

    As consumers' lives become more "digitized," technology pushes the industry to new revenue heights. The Consumer Technology Association's midyear forecast estimates revenues for technology ... Read the whole story

  • Look Out, Foot Traffic Metrics, Here Comes Snapchat

    I continue to be impressed by advertising formats Snapchat is championing such as sponsored lenses. Read the whole story

  • Gillette Gets Into The Olympic Spirit

    Gillette shows the darker side of the 2016 Olympic Games with "Prefect Isn't Pretty," which focuses on the hard, unrelenting work Olympic athletes put ... Read the whole story