Marketing Daily
Wednesday, August 31, 2016
  • American Family Enlists Sports Stars

    "The support and involvement they provide is representative of the type of support we provide for our customers," American Family Insurance CMO Telisa Yancy … Read the whole story

  • Nordstrom Picks Up J. Crew Collection

    Nordstrom says the Madewell collection, with its artsy denim focus, has been a hit in its stores, and it's expanding to a total of … Read the whole story

  • Dr Pepper Campaign Features 'Larry Culpepper' On College Football Roadshow

    TV ads will air throughout the season on ESPN, ABC, CBS, Fox and other sports cable and network properties. The campaign's digital efforts will … Read the whole story

  • Sling Likens Trejo's Bad Boy Persona To Pay-TV Cos.

    "Danny Trejo is someone who can deliver this message in an arresting style," Glenn Eisen, SlingTV's chief marketing officer, tells "Marketing Daily." Read the whole story

  • Nissan Brings Back 'Heisman House'

    Nissan is once again partnering with ESPN to introduce the latest Heisman House cast. Additions to the fictional fraternity this year include Derrick Henry, … Read the whole story

  • Did Brands Earn High Marks For Their Olympic Influencer Campaigns?

    To reach this younger, discerning demographic during the Games, brands turned to one of the newest and most persuasive arrows in their quiver - … Read the whole story