Top of The News
Dr Pepper Snapple is buying Hamilton, N.J.-based Bai Brands, purveyor of premium enhanced water in flavors such as Congo Apple Pear, Ipanema Pomegranate and Sumatra Dragonfruit, for $1.7 billion in … Read the whole story
FINANCIAL SERVICES"This idea was compelling on its own, so we chose to not use Flo. However, we'll continue to use Flo moving forward," Progressive's Cat … Read the whole story
- COMMENTARY
I propose these changes would up the ante of the whole operation and create more competition, leading to a better system overall. Read the whole story
APPARELWhile activewear is currently in something of a slump, according to the NPD Group, "sales at Patagonia are strong," Matt Powell, its sports industry … Read the whole story
- COMMENTARY
Intel CMO Steve Fund, who will speak at the 2017 ANA Brand Masters Conference, Feb. 15 - 17, shared his thoughts on the transformation … Read the whole story
BEVERAGESThe acquisition is another move by PepsiCo to expand its healthier beverage offerings and decrease its reliance on the declining carbonated beverages sector. Read the whole story
TELECOM"Verizon's previous spots in this style had unprecedented response on YouTube," Dave Bowen, Verizon's director of brand and consumer marketing, tells "Marketing Daily." Read the whole story
