Marketing Daily
Wednesday, November 23, 2016
  • Progressive Gives Flo Time Off

    "This idea was compelling on its own, so we chose to not use Flo. However, we'll continue to use Flo moving forward," Progressive's Cat … Read the whole story

  • Uber Reviews: Wasted Data Vs. Information Goldmine?

    I propose these changes would up the ante of the whole operation and create more competition, leading to a better system overall. Read the whole story

  • Ahead Of The Pack, Patagonia Goes All In For Planet

    While activewear is currently in something of a slump, according to the NPD Group, "sales at Patagonia are strong," Matt Powell, its sports industry … Read the whole story

  • Intel Inside And Out

    Intel CMO Steve Fund, who will speak at the 2017 ANA Brand Masters Conference, Feb. 15 - 17, shared his thoughts on the transformation … Read the whole story

  • PepsiCo Acquiring Probiotic Beverage Maker KeVita

    The acquisition is another move by PepsiCo to expand its healthier beverage offerings and decrease its reliance on the declining carbonated beverages sector. Read the whole story

  • Verizon Sells 'Thrift Shop' At The Laundromat

    "Verizon's previous spots in this style had unprecedented response on YouTube," Dave Bowen, Verizon's director of brand and consumer marketing, tells "Marketing Daily." Read the whole story