Marketing Daily
Tuesday, January 31, 2017
  • For First Date With Oscar, Walmart Is All About Storytelling

    Kirsten Evans, Walmart's SVP/marketing, tells "Marketing Daily," "Since it's the first time we've been a part of the Oscars, we want to create a … Read the whole story

  • Wendy's' First Super Bowl Ad Takes On Rivals' Frozen Beef

    The company realized it had work to do on the never-frozen messaging front after a brand exchange earlier this month with a Twitter user … Read the whole story

  • Tide Joins List Of P&G Brands On Super Bowl

    The teaser in the video ends with a cryptic message, "a better way is coming," urging consumers to tune in during the Super Bowl … Read the whole story

  • Heinz Petitions To Make Super Bowl Monday A National Holiday

    The petition is being promoted through a two-minute-plus video on YouTube and on Heinz Ketchup's social channels, including Facebook and Twitter. Read the whole story

  • Ford Strongly Criticizes Trump Travel Ban

    "Respect for all people is a core value of Ford Motor Company, and we are proud of the rich diversity of our company here … Read the whole story

  • M&M's Teams With KAWS For Anniversary VR Video

    The nearly five-minute VR video, which is posted on M&M's' YouTube page and Visionaire's site, incorporates fleeting images of M&M's amid the fanciful landscape. Read the whole story

  • Nationwide, NFL Renew Partnership

    Nationwide and the NFL announced a new four-year agreement Monday that will keep Nationwide as both a league sponsor and an official insurance sponsor. Read the whole story

  • 5 Bad Marketing Habits To Kick In 2017

    Campaigns that saw the most success in 2016 were those that broke the mold, personalized the user experience and incorporated new and different platforms. Read the whole story