Kirsten Evans, Walmart's SVP/marketing, tells "Marketing Daily," "Since it's the first time we've been a part of the Oscars, we want to create a … Read the whole story

The company realized it had work to do on the never-frozen messaging front after a brand exchange earlier this month with a Twitter user … Read the whole story

The teaser in the video ends with a cryptic message, "a better way is coming," urging consumers to tune in during the Super Bowl … Read the whole story

The petition is being promoted through a two-minute-plus video on YouTube and on Heinz Ketchup's social channels, including Facebook and Twitter. Read the whole story

"Respect for all people is a core value of Ford Motor Company, and we are proud of the rich diversity of our company here … Read the whole story

The nearly five-minute VR video, which is posted on M&M's' YouTube page and Visionaire's site, incorporates fleeting images of M&M's amid the fanciful landscape. Read the whole story

Nationwide and the NFL announced a new four-year agreement Monday that will keep Nationwide as both a league sponsor and an official insurance sponsor. Read the whole story