Marketing Daily
Tuesday, May 16, 2017
  • Mayfield Ice Cream Campaign Supports Brand Refresh, Geo Expansion

    The spot features third-generation family member Scottie Mayfield, who began working at the creamery when he was 11 and has served as the brand's ... Read the whole story

  • RaceTrac Welcomes Summer With Mockumentary

    With a budget that includes cinema ads, RaceTrac created a mock-trailer for the spot, starring the fictional Basil Crisp as he tries to keep ... Read the whole story

  • Liquid-Plumr Owns 'The Crack'

    "By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence," Tiffany Leung, associate brand director for Liquid-Plumr, ... Read the whole story

  • Toyota Plans Superhero Highlander Unveil At Comic Con

    This is Toyota's fourth year sponsoring the Motor City Comic Con, which attracted more than 62,000 attendees last year. Read the whole story

  • Alaska Airlines, Delta Garner Top Performer Recognition

    The airline, which has held the top spot for 10 consecutive years with an index score of 765, performs particularly well in all seven ... Read the whole story

  • McDonald's Ad Backfires, Twitter Addresses Royals' Losing Streak

    In an effort to align more with local promotions and events, McDonald's of Kansas City teamed with Bernstein-Rein and the Kansas City Royals for ... Read the whole story