Marketing Daily
Monday, July 10, 2017
  • Acura Debuts Augmented Reality Race On Facebook Live

    Viewers will play an active role in the race and serve as a virtual pit crew. Prompts will encourage fans to use reaction emojis … Read the whole story

  • T-Mobile Gives All-Star Game A Magenta Hue

    "When looking at any partnership, we're hyper-focused on reaching consumers in contextually relevant ways, Andrew Sherrard, EVP/CMO of T-Mobile, tells "Marketing Daily." Read the whole story

  • It's 9 pm - Do You Know Where Your Customers Are?

    Prime's cutthroat pricing, unrivaled merchandise selection and free shipping may seem insurmountable. But there is an area where retailers can gain an edge. Read the whole story

  • Travelers Embrace Airline Apps, Curse Trump Effect

    Eighty-one percent of American adults use smartphone apps to manage different aspects of their lives. More than a fifth use airline apps, and, of … Read the whole story

  • BDO Study: Retailers Fear The Online Reaper

    Effective marketing is a top concern, with BDO reporting that 83% of retailers are worried about marketing, advertising, promotions and PR. Read the whole story

  • Machines Rising In Customer Loyalty

    It's machine learning's ability to see patterns and understand consumer behavior that equips marketers with the information they need to better segment and target … Read the whole story