Marketing Daily
Monday, October 30, 2017
  • Febreze Offers Less Heavy-Handed Alternative

    "Febreze ONE is perfect for those who prefer lighter, nature-inspired, single-note scents, who either don't shop the category or use air fresheners sparingly," Guerin ... Read the whole story

  • Honda Plays Up 'Best' Status

    Metal trophy figures representing human accomplishments in sports, academics, music and science come to life to encourage those who push the limits. Read the whole story

  • Johnnie Walker Celebrates Immigrants In 'Citizenship' Spot

    The ad is the centerpiece of the latest iteration of the blended whiskey brand's year-old, diversity-themed "Keep Walking America" campaign, from Anomoly. Read the whole story

  • On Strong Earnings, Amazon And Whole Foods Face Culture Clash

    Barclays analyst Karen Short says Whole Foods' food innovation cycle may slow as the two companies further integrate, and if Whole Foods becomes more ... Read the whole story

  • Majority Of U.S. Banking Customers Vocal When Displeased

    Other forms of expressing displeasure include venting on social media platforms, according to the Avaya-commissioned Customer Experience in Banking 2017. Read the whole story

  • Liberty Mutual Selects Goodby For U.S. Consumer Advertising

    Goodby Silverstein & Partners joins Liberty Mutual's roster of agencies and will lead creative for its U.S. Consumer Markets business unit. The incumbent agency ... Read the whole story