• by Steve McClellan  @mp_mcclellan, October 27, 2017

Liberty Mutual has selected Goodby Silverstein & Partners as its new creative agency for its U.S. Consumer Markets business unit after a multi-agency pitch. Goodby succeeds Havas New York, which had handled the assignment since 2013.

Liberty confirmed the selection and issued a statement from Emily Fink, chief marketing officer, U.S. Consumer Markets, Liberty Mutual Insurance: 

"We are very excited to work with the talented team at Goodby Silverstein & Partners. They bring proven experience in growing national brands, accomplished creative leadership, as well as strong strategic thinking and analytic capabilities to the table -- all of which will drive our brand and business to the next level. They’ve been extremely collaborative partners throughout the process, and we look forward to our continued partnership."

Liberty Mutual spent an estimated $340 million on measured media in 2016, according to Kantar Media.