Marketing Daily
Friday, December 22, 2017
  • Bud Light Extends 'Dilly Dilly' Spots With 'Super Bowl Trilogy'

    The Anheuser-Busch brand will debut the first new ad on Christmas Day, during the Steelers and Texans NFL game, and the second ad during ... Read the whole story

  • Serena And Venus Williams Named Most Marketable Athletes

    Intel was among the newest organizations to sign endorsement deals with Serena Williams, joining brands like Beats by Dre, Gatorade, JPMorgan Chase, Nike and ... Read the whole story

  • In Electronics, Target And Walmart Topping Amazon And Best Buy

    "The Best Buys, Macy's, Kohl's, and Staples of the world have an uphill battle ahead to find points of differentiation that will resonate enough ... Read the whole story

  • Winter Weather Brings Windshield Wiper Ads

    "The deep winter months of January and February, when drivers are dealing with lots of precipitation, are when [Bosch] sees the most sales conversion," ... Read the whole story

  • Racing CMO Takes On New Position

    Daryl Wolfe was formerly International Speedway Corporation's chief marketing officer and he will retain strategic oversight over its consumer marketing initiatives. Read the whole story

  • KFC Taps Obscure Actor For 'Value Colonel' Ads

    The "Value Colonel," as he introduces himself in the spots, is played by Christopher Boyer, who has for years been playing roles like "man ... Read the whole story

  • AI's Real Moment On The Advertising Stage Is Tomorrow

    A lot of what's being hyped isn't actually AI. It's just tools and technologies being marketed as AI in order to differentiate within a ... Read the whole story