Marketing Daily
Friday, December 29, 2017
  • AUTOMOTIVE
    Goodyear Brings Back Mascots Made Of Tires
    by Tanya Gazdik

    Each sculpture will be donated by Goodyear to the universities and permanently installed at their respective campuses after tonight's Cotton Bowl in Dallas. Read the whole story

  • FINANCIAL SERVICES
    Allstate's 'Mayhem' Tries Hard To Keep Resolutions
    by Tanya Gazdik

    The campaign, from Leo Burnett (Chicago), rolls out in phases that mirror actual consumer resolution behavior. Read the whole story

  • LinkedIn Evaluates Its Agency Roster
    by Steve McClellan

    LinkedIn is conducting a roster-wide assessment of its ad agencies, according to Adweek, which reports that the business social network may be looking to … Read the whole story

  • NBC's 'Sunday Night Football' Tops All TV Shows This Year, But Ratings Dip
    by Wayne Friedman

    NBC says the NFL programming franchise is once again on track to be the most-viewed TV series this season, yet ratings are down from … Read the whole story

  • COMMENTARY
    Who Will Own The 'Marketing Cloud' Of The Future?
    by Dave Morgan, Featured Contributor

    Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated … Read the whole story