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How's this for teamwork: Verizon, which last year acquired Yahoo for $4.5 billion, will be offering eight free out-of-market National Basketball Association games on mobile devices through Yahoo Sports and … Read the whole story
FOODSkittles is using this video, plus four other teaser ads, to drive buzz and viewership for a livestreamed event on its Facebook channel on … Read the whole story
RETAILIt plans to distribute product at all of its 4,700 pharmacies nationwide, including Sam's Clubs, and claims to be the first national pharmacy chain … Read the whole story
FOOD AND BEVERAGESAccording to PepsiCo, this marks the first time that a company has advertised two of its trademark brands back-to-back in one nationally televised Super … Read the whole story
FOODUsers who enter the host's name, party location and time can choose and mix content featuring themes from past Super Bowl ads, including "an … Read the whole story
RESEARCHThe top 10 best-perceived brands of 2017 were: Amazon, Netflix, Amazon Prime, YouTube, Google, Nike, Dawn, M&Ms, iPhone and Apple. Read the whole story
RESEARCH"We are intrigued to see how it will translate to creative content in marketing and advertising campaigns," says Robyn Lange, curator, Shutterstock, which has … Read the whole story
FINANCIAL SERVICESThe campaign's multi-channel national components include a 30-second TV spot, radio, print and digital ads. The media mix is aimed at B2B audiences across … Read the whole story
