Marketing Daily
Friday, February 16, 2018

Top of The News

'Black Panther' Opens Riding Strong Viral Marketing, WOM
by Thom Forbes

Ryan Coogler's "Black Panther" opened last night amid strong word of mouth, rave reviews and stories that confirm earlier stories - including a "Time" cover by Jamil Smith - that's … Read the whole story

  • AUTOMOTIVE
    Lincoln Enlists Serena Williams As Navigator Ambassador
    by Tanya Gazdik

    Williams' first big vehicle purchase after one of her major tournament wins was a Lincoln Navigator that she named "Ginger." She says she was … Read the whole story

  • RESTAURANTS
    Subway Campaign Stresses Customization, Marks 'New Direction'
    by Karlene Lukovitz

    Called "Make It What You Want," the campaign spans TV, social media and digital channels in the U.S. It will kick off with a … Read the whole story

  • TRAVEL
    Kimpton Has That H.U.M.A.N Touch
    by Aaron Baar

    The hospitality brand introduces its new "operating system" with its new "Stay Human" campaign. Read the whole story

  • RETAIL
    As Amazon's Prime Expands, Grocery Stores Look For Comebacks
    by Sarah Mahoney

    Where forecasts once said the majority of people would buy groceries online in 10 years's time, the FMI now believes 70% of the U.S. … Read the whole story

  • COMMENTARY
    Unilever Demands More - And You Should, Too
    by Şekip Can Gökalp, Columnist

    Digital media is a swamp. It's scarier and more dangerous than ever. Risky news. How can we navigate these waters, if they're so muddy? Read the whole story

  • FOOD
    Spice Hunter Seeks To 'Hack The Rack'
    by Larissa Faw

    One digital banner suggests, "Score major brownie points" and provides a recipe for garam masala brownies joined by the message "rich, warm spices add … Read the whole story