"Low Fat!" "Low Carbs!" "Low Calories!" Doesn't matter, and what works for one person may not work for another. A new study that could have a major impact on the … Read the whole story
Francois will receive the accolade during the Marketing: Automotive conference on March 28 at Javits Center during the New York International Auto Show. Read the whole story
It expects e-commerce revenues to climb 40% in the year ahead as it better delineates brand differences between Walmart.com and Jet.com. Read the whole story
The internet has become an overweight couch potato, more content snacking on a buffet of advertiser dollars than building bold, new opportunities. Read the whole story
On the heels of "Black Panther" (and in honor of Black History Month), Comcast is taking time to showcase black and African-American behind-the-creators stories … Read the whole story
Fast casuals continued to lead the industry, with 8.9% sales growth and unit growth of 5.4%. QSRs saw 3.1% sales growth and 0.6% unit … Read the whole story
The program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms, according to Oracle Data … Read the whole story
The integrated campaign includes cable and network TV, digital, and social. The campaign also includes print and an updated visual brand identity. Read the whole story
The #HowBoldAreYou creative addresses what it calls one of the last "taboos" of the way society perceives women "of a certain age." The work … Read the whole story
The race to power next-generation marketing is on, and the lines between art and science will continue to blur. Read the whole story