MediaPost Publications - Marketing Daily 05/24/2018

Top of The News

Kroger And Home Chef Cook Up A Deal For Meal Kits At Retail

by Thom Forbes

The expansion of the burgeoning meal-kit industry into retail spaces continues apace with Kroger and Home Chef announcing a deal that starts at $200 million but could be for as … Read the whole story

Read Now »

AUTOMOTIVE
Ford Aims To Raise The Bar For Truck Performance
by Tanya Gazdik
The system aims to make everything easier - from driving on a simple two-track trail to traversing a rocky hill climb. Read the whole story
ENTERTAINMENT
Redbox Expanding To 4K UHD In 6 Major Markets
by P.J. Bednarski
The roll-out is limited to Los Angeles, Seattle, Austin, Miami, Detroit and New York City. That puts UHD videos in 2,500 Redbox locations. Read the whole story

Apple, Google Rank As Top Two Most Valuable Brands
by Laurie Sullivan
The 100 most valuable brands on Forbes' list, published Wednesday, are worth a cumulative $2.15 billion -- up 10% from a year ago. The … Read the whole story
RESEARCH
Social Media Stars Influence Kids, But Parents Still Rule
by Tanya Gazdik
"Brands should consider how they can not only tap into the power of current YouTube and Instagram stars, but also foster their own by … Read the whole story
COMMENTARY
Comic Relief For Social Change
by Anne Zeiser, Columnist
The harsher the conditions and reality, the more fodder there is and the greater the need for comic relief and social change. Read the whole story
PACKAGED GOODS
WKNY's New Work For Duracell
by Steve McClellan
The spot demonstrates what can go wrong when you can't trust the battery power inside your new smart door lock. Read the whole story
CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And Data
by Joe Mandese
Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an ARF event illustrating how much more complex a CMO's job … Read the whole story