Marketing Daily
Tuesday, May 29, 2018

Top of The News

Disney Must Ponder If The Dismal 'Solo' Debut Is A Stand-alone Falter
by Thom Forbes

Is "Solo: A Star Wars Story" a victim of too-high expectations? Or of tepid reviews? Enough of the spin-offs already? Too many intergalactic antics too soon? Is it too predictable? … Read the whole story

  • CAUSE-RELATED
    Timberland, Discovery, Disney Win Big With Cause Marketing
    by Sarah Mahoney

    Timberland won a gold award in the environmental category for its ongoing "Planting Seeds for Haiti's Future," a partnership with the Smallholder Farmers Alliance. Read the whole story

  • AUTOMOTIVE
    Hyundai, Xevo Partner To Put Wallet On Wheels
    by Tanya Gazdik

    Offering easy-to-use payment options as part of navigation will simplify the driving experience and maximize time spent with eyes on the road. Read the whole story

  • COMMENTARY
    Channeling BNY Mellon Founder Alexander Hamilton In Ad Campaign
    by John Wolfe, Columnist

    On June 7, BNY Mellon Global Head of Corporate Marketing Aniko DeLaney will present a case study on the campaign at the ANA Masters … Read the whole story

  • BEVERAGES
    Illy, Bocelli And The Search For Perfection
    by Steve McClellan

    The campaign is being supported through social media channels, and integrated with select media partners and Illy brand experiences. Read the whole story

  • COMMENTARY
    Sorry Ads, Indeed
    by Joseph Newfield, Op-Ed Contributor

    We deserve better. When it comes to apologies, these "innovators" are phoning it in. Read the whole story

  • PACKAGED GOODS
    P&G's Effort To Stem Advertising Waste
    by Larissa Faw

    P&G Marketing Chief Marc Pritchard told a VivaTech crowd Friday that the CPG giant was bombarding consumers to a point way beyond overkill. That's … Read the whole story

  • COMMENTARY
    2018 EFFIE Award Preview: Up Your Game
    by Johnny Roelofs, Columnist

    As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the … Read the whole story