With U.S. fans the largest group traveling from a foreign country to attend, advertisers are taking note. Read the whole story

Etsy's effort goes to the essence of the rainbow and honors Gilbert Baker, the activist who created the Pride flag 40 years ago. Read the whole story

They looked at how companies and their CMOs are working to make their brands "more human and approachable" as the role of marketing is … Read the whole story

Smirnoff Ice Red, White & Berry sweeps pays winners to take off July 5,6; brand extends "Love Wins" bottle donations in support of gay … Read the whole story

The Pride campaign is part of the brand's existing "Acts of Mutuality'"messaging, in which "great things happen when we stand together." Read the whole story