Top of The News
by Thom Forbes
Pfizer yesterday put a freeze on planned price increases for about three dozen drugs after President Donald Trump finger-wag tweeted Monday that it - and others - "should be ashamed" … Read the whole story
BEVERAGES
by Karlene Lukovitz
The promo, across 14 countries, requires 7Rewards membership and buying Coca-Cola products bearing codes. Read the whole story
RETAIL
by Sarah Mahoney
While sales of tents, sleeping bags, and sleeping pads/mattresses have declined, product sales that indicate consumers are using tents more are on the rise. Read the whole story
COMMENTARY
by John Wolfe, Columnist
Q&A with eMarketer's chief content officer and co-founder, Geoff Ramsey, who will address the ANA Digital & Social Media Conference July 25 - 27. Read the whole story
FOOD
by Tanya Gazdik
Zespri's Sarah Deaton declined to reveal the campaign's budget "but we can say we are increasing our spending year over year to match the … Read the whole story
GAMING
by P.J. Bednarski
Parks Associates analyst Hunter Sappington advises marketers to jump in now while the getting is good in order to secure content rights to key … Read the whole story
RESEARCH
by Tanya Gazdik
The report, "Improving Sponsorship Accountability Metrics," was conducted to provide greater insight and guidance into sponsorship measurement. Read the whole story
COMMENTARY
by Geraint Evans, Columnist
Cutting through online is tough at the best of times, but achieving it during the world's biggest sporting event is impressive. Read the whole story
MILITARY
by Larissa Faw
The activation is designed to look like an Air Force aircraft hangar by combining two 39-foot trailers, jointly connected by a curved canopy to … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
For brands looking to get a leg up on their competition, social-media analytics firm Talkwalker is using a unique metric to measure World Cup … Read the whole story
COMMENTARY
by Alan Hart
For this week's "Marketing Today" podcast, I am moderating a panel at the recent Brand Marketing Summit* in San Francisco. The panel discussion I … Read the whole story