Top of The News
by Thom Forbes
A Trump administration proposal to dole out $12 billion in aid to farmers getting whacked by its escalating trade wars with the European Union, China, Canada and Mexico was met … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Lee is one of a handful of marketing managers to leave or announce plans to leave the division in recent weeks, according to sources. Read the whole story
APPAREL
by Sarah Mahoney
The timing of the shutdown is interesting: This is "Made in America" week at the White House and all her products are made outside … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Atlanta-area in-store test of 5 chicken-recipe kits is first QSR venture into the sector. Read the whole story
APPAREL
by Sarah Mahoney
Ads are running in fashion and lifestyle magazines, as well as online, in social channels, instore and in outdoor ads. Read the whole story
COMMENTARY
by Amanda Silvia, Op-Ed Contributor
Prime Day affected consumer shopping habits in its ability to entice 35% of respondents into impulse buys. Females were significantly more likely to engage … Read the whole story
PACKAGED GOODS
by P.J. Bednarski
"We are the exact opposite of everybody," Founder/COO Drew Westervelt tells "Marketing Daily," speaking about the marketing position Hex occupies. Read the whole story
APPAREL
by Nina Lentini
Prior to joining Sephora in 2013, aMcDonald spent two years as president and CEO of Sears Canada. Read the whole story
CAUSE-RELATED
by Larissa Faw
The campaign also includes signage at restaurants and bars as well as transit OOH, social media and a promotion around the ubiquitous Shark Week … Read the whole story
PACKAGED GOODS
by Nina Lentini
The company continues to venture beyond its cult lighter to give fans new ways to enjoy the brand. Read the whole story
COMMENTARY
by Alan Hart
Jennifer Halloran, head of brand and advertising at MassMutual, started her tenure with a complete rebranding effort across all aspects of the company, including … Read the whole story