With a $200 million investment in hand, Starboard Value CEO Jeffrey Smith is becoming chairman of the board of the beleaguered Papa John's pizza chain. Read the whole story
CEO Ashley Merrill says she is making women's pleasure part of its brand mission as a natural next step in the #MeToo movement. Read the whole story
Verizon's two-week campaign, "The Team That Wouldn't Be There," features real-life stories of 12 NFL stars who were saved by first responders. Read the whole story
Kia's spot from David&Goliath resulted in a 14% decline in views to its vehicle pages on the Cars.com site. Read the whole story
The offering is a serious effort to broaden the QSR's customer base, but the ad winks at the trendiness factor. Read the whole story
One in three items made by Joann customers is given away to those in need, including many blankets, Joann's Stephen Caution tells "Marketing Daily." Read the whole story
The system uses the front camera and Apple's face-mapping technology, tapping into Apple's ARKit and TrueDepth camera technology. Read the whole story
This year marked the first time the NFL has taken the top spot in the Ad Meter rankings. The Amazon Alexa spot came in … Read the whole story
That's according to Talkwalker's analysis of all game-related conversations on social networks, news websites, blogs and forums in 187 languages. Read the whole story
CBS says the streamed version drew an average minute audience of 2.6 million viewers, up 31% from last year's Super Bowl. Read the whole story