Still, "fitness is a historically faddish category. Exercise manias, from the Thighmaster to Tae Bo, have all come and gone," says "NYT" writer. Read the whole story
The deal "creates a new model for Lord & Taylor, bringing together fashion rental subscriptions with traditional retail," according to Le Tote. Read the whole story
"What we're trying to do is evolve past what has been a very historical marketing structure," Nissan's Allyson Witherspoon tells "Marketing Daily." Read the whole story
Company CEO threatened to sue Oklahoma's AG for using SC Johnson's tagline in statements to the press, as if it's the slogan for J&J. Read the whole story
United also now offers discounted membership to Clear, pre-screening service that allows fliers to jump to head of TSA inspection line. Read the whole story
Depending on what you read, Ketogenic diets -- low-carb, high-fat -- may put Weight Watchers out of business or just be another passing fad. Read the whole story
North America is far from dominant in engagement metrics. Europe -- perhaps because of GDPR -- is stronger, GetResponse reports. Read the whole story
The long-awaited Nintendo game Mario Kart Tour for iOS and Android mobile devices is coming on Sept. 25. Read the whole story
The winning canine candidate will help pet-owning travelers learn about the state's woof-worthy destinations. Read the whole story
Hip hop duo Wreckx-n-Effect is reuniting to participate in a new campaign for Diageo's Rumple Minze Peppermint Schnapps. Read the whole story
Based in Los Angeles, the agency will be aligned with iProspect and be rebranded MuteSix, an iProspect Company. Read the whole story