Creative was inspired by the urban legend in which Ernest Hemingway bet he could pen a novel in six words. Read the whole story

Timberland's been an earth-friendly brand for decades, but it's never specifically focused on that quality in an ad campaign -- until now. Read the whole story

New ad offers $1,000 to 50 consumers who can honestly say they prefer the taste of competitor's seltzer. Read the whole story

The glossy pub will be free with the purchase of one of the brand's beverages and sold alone for 99 cents. Read the whole story

The campaign will run year-round and is Topgolf's first major, ongoing branding effort in lieu of its previous seasonal marketing. Read the whole story

The "Man of More Words" campaign features personal stories from well-known actors, musicians and creators such as Jordan Fisher, Scott Sire and Matt Santoro. Read the whole story

Consumers are anticipating the growth of connected cars. Automakers and marketers may want to pay attention, since in-car technology is appealing to many potential … Read the whole story