Top of The News
by Thom Forbes
"Scrutiny from journalists, crash investigators, regulators, Congress, and the Department of Justice has exposed profound flaws in Boeing's corporate culture." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The automaker has been successful "in activating programs around the big game that sit outside of traditional advertising," Volvo's Jim Nichols tells "Marketing Daily." Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The ads, from agency R/GA, highlight more than 330 businesses on Shopify, using some 2,000 of their products. Read the whole story
RESTAURANTS
by Steve Ellwanger
Chick-fil-A is giving away eight free nugget to those who create or sign in to a Chick-fil-A One account via its mobile app. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
The company began branching out into food-storage solutions last year. And it just introduced its first-ever ad campaign. Read the whole story
BRAND MARKETING
by
Facebook, Sears and Zara were among brands that redesigned their logos in 2019. Research suggests they may want to rethink those efforts. Read the whole story
by Chuck Martin
The Smart Climate system in the new Golf vehicle lets driver say "I am cold" or "I am warm" to activate climate functions. Read the whole story
-
by Larissa Faw
Actor Zac Efron stars in a new Bombas ad campaign promoting the D2C apparel maker's Hex Tec performance socks. Read the whole story
by Chuck Martin
The Celebration of Good Fortune provides an interactive way to tap into the culture and symbolism behind Lunar New Year. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds. Read the whole story
by Wayne Friedman
For the entire 2019 regular season, NFL TV networks pulled in a collective $4.48 billion in TV advertising, according to iSpot.tv -- up 14% … Read the whole story
-
by Richard Whitman, Columnist
The spot, from 72andSunny, is one of a series of PSAs the league has created to foster awareness of social-justice issues. Read the whole story