Having the three dominant wireless carriers hawk a product millions use when they purchase something ought to make brand ubiquitous. Read the whole story
New trends in the coffee marketplace range from Gen Z's fondness for RTD versions, to sales decreases for iconic mid-tier brands. Read the whole story
"We looked for high-profile partners to create a series of events and creative elements" to showcase the sedan, says Kia's Russell Wager. Read the whole story
Four new spots from Wieden+Kennedy will run during news, scripted programming and sporting events. Read the whole story
Road warriors may also be pulling out their suitcases. After months of stagnation, the MMGY's Business Travel Safety Barometer score showed a modest increase. Read the whole story
Meredith Corp. is letting go of 180 staffers. Up to 400 may be cut at News Corp, due to moving its printing plant. Read the whole story
Trust is everything in financial services, and in insurance especially longevity matters. And yet many legacy brands have launched D2C spin-offs like MassMutual's Haven … Read the whole story
But the number is even lower in the UK. Gmail is the most cited in searches, NordLocker reports. Read the whole story
Breaches occur every 12 working hours, and work-at-home employees are compounding the problem, Egress reports. Read the whole story
A new campaign includes distributing 75 kits to high-profile influencers. Kits include branded lawn signs, condoms, stickers, buttons and T-shirts. Read the whole story
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report. Read the whole story