Purchase of healthy snack company Kind "clearly a play for Mars to expand portfolio beyond nostalgic and iconic sweet snack brands" like M&M's, says analyst. Read the whole story
The OnStar Smart Driver feature will provide recommendations for safer driving so customers can potentially earn discounts. Read the whole story
As more retailers close their doors, Fila finds that "selling direct needs to become the main character in the story now." Read the whole story
Verizon allows businesses that provide smartphones for their employees to trade in those phones, from Verizon or any carrier, for 5G iPhone 12 service. Read the whole story
"We've learned a lot about the powerful potential for this kind of engaging brand content," Infiniti's Phil York tells "DriveTime." Read the whole story
The campaign will focus on revealing the "intentionally concealed" relationships between PR and advertising agencies and their fossil fuel industry clients. Read the whole story
It's one of the largest public education campaigns in history to encourage vaccinations, says Council. Also, two mental health-focused initiatives are being launched. Read the whole story
ESPN is promoting its app with splashy visuals, celeb cameos, and an original rap song by emerging artist Chika in her first ad collaboration. … Read the whole story
The new codes let readers unlock offers like discounted prices on app subscriptions or free access to an app for a limited period. Read the whole story
Three-fourths of all shoppers now buy groceries online, Clinch reports. And they want personalized messaging. Read the whole story