Campaign is based on the notion that if a plant can be "meat," people can do things they didn't think they could. Read the whole story
The Stanley Cup, one of the oldest and most recognizable trophies in sports, is the only major sports trophy with its own Twitter handle. Read the whole story
The insurance comparison site recently launched its first large marketing campaign, somewhere between direct-response and pure brand-building. Read the whole story
Almost three-quarters of shoppers consider a car's U.S. economic impact a significant or deciding factor in their vehicle purchase. Read the whole story
Anchoring the campaign is a film made with VaynerMedia New York that uses UGC footage from real-life reunions. Read the whole story
"The existence of market power is at the heart of any monopolization claim," U.S .District Court Judge James Boasberg wrote Monday. "The FTC's Complaint … Read the whole story
From stores to sports arenas, consumers expand the experience to be enhanced with mobile, Software AG reports. Read the whole story
After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic. Read the whole story
Social proof is a more important factor for the most-affected consumers than those least affected, The University of Georgia and Worthix report. Read the whole story