People are shopping for attributes that mean more to them than brands, like food quality. Improving private-label also make brands less relevant. Read the whole story
The team created a 90-second video to promote the new name featuring a voiceover by actor Tom Hanks. Read the whole story
Barrels of whiskey were loaded onto an 18-wheeler dubbed the Rolling Rickhouse for a 6,000-mile finishing journey to California and back. Read the whole story
The first BMW Art Car was commissioned when Alexander Calder was asked to design BMW's race car in 1975. Read the whole story
Packaging QSR codes aim to give egg buyers "a whole world spilled out onto [their] kitchen island," says company's VP marketing and innovation. Read the whole story
Even a crusty, jaded critic of the advertising industry like me can be a sucker for a great ad concept like JewBelong out-of-home campaigns … Read the whole story
AR labels appear on Jones Soda's five top-selling soda flavors: Orange and Cream, Cream Soda, Berry Lemonade, Root Beer, and Green Apple. Read the whole story
Credit Agricole is first, and Facebook second among the 25 most victimized companies. Read the whole story
Converting audience traffic into sales is, perhaps, the biggest challenge facing marketers today. Read the whole story
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking. Read the whole story