Theater chain AMC launched a $25 million+ campaign dubbed "the first national advertising program by a major theatrical exhibitor in the history of cinema." Read the whole story
Called "Individuals," the new effort introduces a fresh crop of culture-changers, capturing their values and personality in 15-second spots. Read the whole story
Founded in 1983, First Watch has established a niche by serving only breakfast, brunch and lunch from one menu featuring fresh and healthy foods. Read the whole story
Toyota spent heavily on the Olympics in Tokyo, with nearly 70% of national TV ad spend going toward the international event. Read the whole story
"The approach we've taken with this campaign is similar to all of our other creative -- provide release through humor," says Progressive's Jeff Charney. Read the whole story
How meta can sandwich meat be? Subway's latest ad features Serena Williams, with copy spilling over into tennis legend's Beats by Dre spot. Read the whole story
Ad for the product features scientist explaining the "attraction coefficient" in the new deodorant formula is notched down by "39 to 42 percent." Read the whole story
Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own. Read the whole story
NBC says there are under five units remaining in the big game, which will air Feb. 13, 2022. For this season and the Super … Read the whole story
Amazon is pulling out all the stops in its global marketing campaign to promote its new movie version of the classic fairytale Cinderella which … Read the whole story