Top of The News
by Steve Ellwanger
NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch just watching football all day long." Read the whole story
RETAIL
by Sarah Mahoney
Public Lands, Dick's Sporting Goods' new outdoor retail format, will sell outdoor and lifestyle apparel, footwear and equipment. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The FordPass app delivers the "always-on experience" the automaker want to bring to customers. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
In the new spots, the quarterbacks show how State Farm's rates can fit any budget. Read the whole story
HEALTH
by Les Luchter
"Creating a sales video for social, you have to approach production in a very different way than a traditional TV shoot," says brand's agency. Read the whole story
by Steve McClellan
The single biggest piece of business goes to incumbent WPP, with Omnicom Media Group, Interpublic and Havas Media also winning multiple-market assignments. Read the whole story
by Todd Wasserman
In the ad, from Wunderman Thompson, teen calls Mom in for a sit-down. "You sent me 43 text messages this week," says teen. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports. Read the whole story
by Ray Schultz
The integration gives marketers access to reporting and analytics in one place and ensures that triggered emails merge in line with frequency capping and … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
This is one of those times of year that seem to call for some extra reflection. So here goes: Read the whole story