Top of The News
by Tanya Gazdik
The vehicle's target customer is Claire, a multitasker by necessity -- a successful professional with a family, a husband, kids, a dog and a social life. Read the whole story
BEVERAGES
by Les Luchter
That's when Coke's Topo Chico Hard Seltzer is set to go national, and Pepsi plans to launch its Hard Mtn Dew. Read the whole story
BRAND MARKETING
by Sarah Mahoney
What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year -- the fewest newbies in over … Read the whole story
COMMENTARY
by Steve Ellwanger
In June, Apple changed its policy of banning apps that facilitated the sale of cannabis and other controlled substances. Read the whole story
COMMENTARY
by Scott McDonald
While Whites were accurately identified 68% of the time in large digital datasets used for target marketing, that "visibility" dropped to 28% for Blacks. Read the whole story
by Todd Wasserman
The first ad for the new phone, from TBWA\Media Arts Lab, shows tense, high-action scenes being shot with the device. Read the whole story
by Ray Schultz
Staffer claims few reviews are written by people of color and women. Read the whole story
by Ray Schultz
Podcast consumption has grown by over 40% in the last three years, Nielsen reports. Read the whole story
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by Ray Schultz
Less than half of U.S. employees believe their device will be infected if they click on a suspicious link, KnowBe4 reports. Read the whole story
COMMENTARY
by Karlene Lukovitz
Just 11% of 18-to-34 TV viewers go first to live TV from traditional pay-TV sources--but their tendency to try new streamers is also driving … Read the whole story