MediaPost Publications - Marketing Daily 09/27/2021

Top of The News

New Twitter Campaign Says 3,147 Animal Emojis Serve Key Purpose

by Sarah Mahoney

Using the hashtag #AnimalsDoWhat, the National Council of SPCAs encourages people to focus on all the amazing ways animals make the world a better place. Read the whole story

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BEER
Brooklyn Brewery Taps London Agency For LGBTQ+ Campaign
by Les Luchter
The initial creative, which includes a :60 video, highlights five grassroots LGBTQ+ activists from around the globe. Read the whole story
AUTOMOTIVE
Volvo Collaborates With Footwear Company
by Tanya Gazdik
The limited-edition sneaker was Inspired by the electric Volvo XC40 Recharge. Read the whole story

AUTOMOTIVE
General Motors, Amazon Intro OnStar Guardian For Home Use
by Tanya Gazdik
The hands-free Alexa skill makes it easy for customers to get help from OnStar's emergency-certified advisors when they need it. Read the whole story
COMMENTARY
From Protein To Elderberries: Kids' Health In The Spotlight
by Steve Ellwanger
Sometimes a better-for-you product starts with a child and expands from there. Nutrition coach Erin Mann discovered the benefits of elderberry for her son … Read the whole story
In Pfister Campaign Faucets Become An Extension Of Personality And Style
by Steve McClellan
The "Pfits Just Right" campaign focuses on helping consumers see their world with Pfister in it - via modern, traditional and other Pfister collections. Read the whole story
FTC Chief Aims To Take On 'Most Significant Actors'
by Wendy Davis
FTC Chair Lina Khan suggested this week that she plans to devote more resources to the "root causes" of unlawful activity than to prosecuting … Read the whole story
Black Friday-Cyber Monday Conversions Surged In 2020: Will They Do The Same This Year?
by Ray Schultz
The Delta variant could keep conversions from growing at quite the same rate, Wunderkind warns. Read the whole story
COMMENTARY
Not All Marketing Data Is Created Equal
by Aaron Morrissey
To evaluate brand health, replace your vanity metrics with ones that offer real insights. Read the whole story
COMMENTARY
Could The Facebook Empire Be Crumbling?
by Kaila Colbin, Featured Contributor
With ineffectual blow after ineffectual blow doing nothing more than superficial damage, it seems the Facebook empire is here to stay. But there may … Read the whole story
COMMENTARY
Busting Google's Bulwark: Bad Actors Use Firm's Free Resources To Send Spam, Spamhaus Says
by Ray Schultz, Columnist
Spammers have been able to send malicious email through Google's shared outbound servers. Read the whole story