Top of The News
by Sarah Mahoney
Retail experts expect consumers to load up their loved ones with jewelry this holiday season, especially in the luxury market. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
More than just a sales event, the campaign celebrates people coming together during the holidays, says Lexus' Vinay Shahani. Read the whole story
by Les Luchter
Holiday Concierge will buy and deliver $5,000 worth of presents each for two grand prizewinners of company sweepstakes. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
By the end of the campaign, the automaker aims to have donated a cumulative $225 million to charities, says Subaru's Alan Bethke. Read the whole story
COMMENTARY
by Steve Ellwanger
Since the addition of O'Neal -- who has a stake in the company and stars in an ad -- the company's social media following … Read the whole story
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by Ray Schultz
U.S. and European brands are also focusing on loyalty programs and weekly offers. Read the whole story
by Ray Schultz
Many are making alternative plans such as creating their own gifts or experience, QuestionPro reports. Read the whole story
by Todd Wasserman
Anchoring the campaign is an ad featuring Kacey Musgraves reimagining the Coldplay classic "Fix You." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Businesses are racing to catch up with rising customer expectations, two studies show. Read the whole story
COMMENTARY
by Joe Mandese
The report shows that in terms of senior-level marketing ranks, women have become the majority. In terms of ethnic diversity, the percentage of execs … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I'm sure it was a mortifying moment for the folks at CBS News: the moment they realized their tweet was not going to land … Read the whole story