MediaPost Publications - Marketing Daily 01/24/2022

by Sarah Mahoney

The subway campaign invites people to make their pro-choice views on abortion part of their dating profile. Read the whole story

HOME GOODS
Weber Grill Apologizes For Meatloaf Recipe
by Tanya Gazdik
The blunder is receiving considerable media attention, including stories from as far away as Australia ("The Daily Mail"). Read the whole story
WINE
Sweepstakes Offers 'Year Of Butter'-Branded Wine
by Les Luchter
Jam Cellars' contest aims to launch its first two varietal extensions: Butter Cab, a cabernet, and Butter Bubbles, a sparkling wine. Read the whole story

SPORTS
Honda, Truly Hard Seltzer Among Brands Planning NHL Activations
by Tanya Gazdik
At the Honda activation, fans can show off their hockey skills at the Precision Passing Challenge. Read the whole story
COMMENTARY
CBD & THC In Beverages: A Marathon, Not A Sprint
by Steve Ellwanger
While everyone eventually expects CBD and THC to become commonplace in beverages, the finish line is well beyond the horizon. Read the whole story
Most CIOs Expect To Face Cybersecurity Issues In 2022
by Ray Schultz
Security is "no longer just a technology issue," according to a study by IDG Communications. Read the whole story
COMMENTARY
In Their Facebook: Email Tops Social Channels In 2022 Usage Study
by Ray Schultz, Columnist
The biggest ecommerce investment is on ad spend, followed by software, ClickBank reports. Read the whole story
COMMENTARY
Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
by Laurie Sullivan, Staff Writer
It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as … Read the whole story
COMMENTARY
Metaverse, Schmetaverse: This Too Shall Pass
by Maarten Albarda, Featured Contributor
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will. Read the whole story