November 20 - 23, 2024
Wednesday, January 26, 2022
Top of The News
"Brands can't be seen as either too pro-democracy or too pro-China, or run the great risk of offending someone," says Northwestern U. marketing professor. Read the whole story
Brands announce summer launch of Simply Spiked Lemonade, "inspired" by Simply juices, Coke's second-largest brand revenue-wise ($1 billion+). Read the whole story
FOODCampaign centers on balancing awkward moments with the tagline "If nothing else, feel good about your greens." Read the whole story
AUTOMOTIVEThe company overcame supply issues in 2021 to post record light truck sales of over 800,000 units. Read the whole story
AUTOMOTIVE"We hope that this also enables us to appeal to a younger target audience who are not yet motorsport fans," says Porsche's Thomas Laudenbach. Read the whole story
COMMENTARYMountain Mike's is pushing into new country, aiming to be in eight states by the end of this year. Read the whole story
The marketplace is running an experiential sweepstakes tied to the Super Bowl, where fans get a chance to be flown to Tampa Bay Buccaneer's … Read the whole story
Email open rates have increased as a result of Apple's MPP, while email click-through rates decreased by .3% to 2.3% YoY due to a … Read the whole story
Papa Murphy's, which bills itself as a "take and bake" pizza brand, is launching its first brand campaign in years. Read the whole story
- COMMENTARY
Open rates were artificially boosted by Apple's MPP, but more so for promotional emails, Omnisend reporta. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Sarah Leinberger - General Mills, Head of Brand Experience Marketing, Snacks
Joy Ogunneye - Kenvue, Global Innovation Comms Lead for Aveeno
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