Pratt's appointment marks the third woman in two weeks to take on a top marketing role at an automaker. Read the whole story

Consumers put far more stock in emotional values beyond basic product function, according to the Brand Keys study of consumer brand loyalty. Read the whole story

19 Crimes brand debuts the first-ever wine from Martha Stewart, noted ex-convict and highly successful serial entrepreneur. Read the whole story

The typical U.S. Airbnb host earned more than $8,000 on rentals from January through September 2021. Read the whole story

Not surprisingly, the No. 1 action is to simply discontinue buying the brand's product or service. Read the whole story

Demi Moore and Mila Kunis, former and current wife of Ashton Kutcher, respectively, star in ad poking fun at the pair's history. Read the whole story