June 3 - 6, 2024
Friday, March 11, 2022
Top of The News
Yet now the company is "dramatically curtail[ing] our traditional media spend, effective immediately," says CEO Tom Reeg. Read the whole story
APPARELBest known for decades of hoodies and sweat pants, brand heads in a new direction with major push into women's athletic wear. Read the whole story
AUTOMOTIVEOrthman was previously global head of brand, marketing and communications at Infiniti Motor Co. Read the whole story
BEERKey to the campaign: a 30-second TV spot of Italians enjoying a summer day drinking Peroni during al fresco gatherings. Read the whole story
BEVERAGESEight contestants will compete for chance to win financial assistance and star in a Pepsi commercial during the MTV Video Music Awards. Read the whole story
MEN'S GROOMINGLatest ad features a guy being thanked for "taking care of Lorenzo." His shave is so smooth, everybody wants to feel his face. Read the whole story
AUTOMOTIVEHalf of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto brands or dealerships. Read the whole story
Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report … Read the whole story
- COMMENTARY
Some companies have already made epic fails of bad timing, bad taste and bad tie-in to world events. Here's how to avoid the pitfalls. Read the whole story
- COMMENTARY
Amazon's DSP offers a wealth of proprietary data and inventory to advertisers looking to promote products, brands, or services to Amazon's customer base. Read the whole story
- COMMENTARY
Inaccurate information causes many problems for service teams. And almost half of consumers will never complain -- they'll simply jump, Coveo reports. Read the whole story
- COMMENTARY
In impression pools -- baskets of third-party inventory added to fill out delivery volume and bring down CPMs -- dodgy inventory is a feature, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Michele Burchfield - Blume Honey Water, Founder & President
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
YOU MAY ALSO LIKE...
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
July 22 - 25, 2024
Digital OOH Insider Summit
October 2 - 5, 2024
Email Insider Summit
December 8, 2024
